14, 15, 16 & 17 June 2018
14, 15, 16 & 17 June 2018
A journey from past, present to the future
The first edition of ROOOZ started as a good project between 3 rose growers Bert Middelkoop of Zuurbier Int, Jan Ruhe of VP Floriculture and Donald Hermes of Rosa Plaza | AQ Roses on 11 June 2014. Main goal for ROOOZ: more involvement of the whole chain.
The initiators chose deliberately for the location of the horticultural museum ‘Historische Tuin’ in Aalsmeer. Every day consumers are walking around in the atmosphere of the past on this location. The top rose breeders added more than 300 rose varieties for the future. With the assortment of the 3 rose growers ROOOZ had the complete picture for the theme of the first edition.
Opening by Lucas Vos
Lucas Vos, CEO of flower auction Flora Holland, has officially opened ROOOZ in the horticultural museum at the nostalgic auction clock from 1930. Our guests, ceo of the 30 most important flower traders, import and export companies who represent 80% of the daily sales of our roses. Together with them Lucas Vos was looking back on his first 100 days as CEO of Flora Holland.
Mr Vos made the conclusion that the gap between employee and directors must be reduced. Even as the gap between growers and traders. Flora Holland as a cooperation has to go back to basics. First priority is establish our core business and then to build a healthy, self-regulated organisation.
History of flower auctions
Mr Frank Janssen took us on a tourney trough the history of flower auctions in the Netherlands.
ROOOZ Buyers Contest
CEO’s could test their on buyers’ skills during the ROOOZ Buyers Contest at the historical auction clock. The result: positive financial grant for the horticultural museum.
The ROOOZ Contest
At the competition The ROOOZ Contest the rose breeders had have presented two of their best cultivars in the intermediate as well as T-Hybrid range. During this contest ROOOZ would like to find out which newest rose appeals the most and is the rose for the future.
The winner of the ROOOZ Contest Large on behalf of the trade is: Snow Fox+ of Lex+. And the winner of the ROOOZ Contest Medium is Tiara of Spek Roses.
The consumer was also welcome to visit ROOOZ for 3 days during our rose event. The winner of the ROOOZ Contest Large on behalf of consumer is 3D of Nirp International. And the winner of the ROOOZ Contest medium is Confidential of Preesman.
Overall winner ( 1st price) is Lovely Jubilee of Interplant.